The last few weeks have seen an opinion poll surge in support for One Nation at the expense of the Liberal Party.
Clearly opinion polls are measuring a real political phenomena with dramatic shifts in support on the right of Australian politics.
The question is, are the polling numbers reporting actual voting intentions, or is it just measuring between election disenchantment with the current course of politics?
We may be about to find an answer to this question with something better than an opinion poll – an actual election in South Australia on 21 March.
The working assumption for most of the last four years has been that the Labor government, led by popular Premier Peter Malinauskas, will be easily re-elected. Labor won 27 of 47 seats in 2022, has gained two more seats at by-elections since, and opinion polls have consistently shown Labor’s support higher than at the last election.
Which means that the story attracting most attention on 21 March might be the fate of the Liberal Opposition, and what a dreadful result means for the Federal Coalition.
The Liberal Party’s dreadful result in South Australia at last May’s Federal election, wiped out in all metropolitan seats, could portend an even worse fate at the state election. Recent polling has the Liberal primary vote collapsing and a surge in One Nation support. (See my previous post of the 2025 Federal result in South Australia.)
In this post I run through detail on how One Nation performed in South Australian federal seats in 2025, and in the Senate. I also look at the party’s performance in state seats at the 2022 election, including voting for the Legislative Council.
(See my previous post on the 2022 South Australian election which includes link to my publication summarising the result in both houses and including detailed analysis of lower house preference flows.)
In this post I also analyse One Nation preference flows at the 2025 Federal and 2022 state election. In complex three and four candidate contests, the order of candidate exclusion and complex preference flows could be critical.
I then run through some of the key contests at the election. In short polling says Labor will retain all its own seats and most likely make gains at the Liberal Party’s expense, possibly winning every seat in the Adelaide metropolitan area.
Which leaves how the contest will unfold in rural South Australia. Polling shows One Nation support surging at the expense of the Liberal Party and Independents. I have my suspicions that state-wide polling based on party vote overlooks that most regional SA seats will be contested by popular Independent members and candidates. I suspect some of the reported One Nation support will in fact be swept up by Independents.
Which is not to say the SA election on 21 March will prove the polls right or wrong. The polls are measuring disenchantment with politics, but perhaps are not capable of isolating the candidates that will benefit from a shifting voter mood.
For all the talk of whether there will by a preference arrangement, formal or otherwise, between Liberal and One Nation and against Labor, the presence of Independents creates more than simple binary preference contests. Options for voters to preference Independents ahead of the major parties and One Nation complicates the picture in regional seats and makes order of exclusion for preferences a complicating factor in turning party vote shares into elected members.
2025 Federal Results in South Australia
The table below shows the One Nation primary vote percentage for South Australia’s 10 electoral divisions. Percentage votes are shown for both the House and Senate. The final two columns capture a broader measure of support for alternative right parties by combining support for One Nation, Trumpet of Patriots and Gerard Rennick’s People First.
| One Nation % | ONP/ToP/GRPF % | ||||||
|---|---|---|---|---|---|---|---|
| Division | Demography | Held by | 2PP % | House | Senate | House | Senate |
| Adelaide | Inner Metro | ALP | 69.1 | 4.0 | 2.8 | 6.8 | 5.7 |
| Barker | Regional | LIB | 37.0 | 8.2 | 7.7 | 10.9 | 12.2 |
| Boothby | Inner Metro | ALP | 61.1 | 3.0 | 2.5 | 5.8 | 5.4 |
| Grey | Regional | LIB | 45.4 | 10.0 | 9.4 | 12.5 | 13.1 |
| Hindmarsh | Inner Metro | ALP | 66.4 | 5.0 | 4.2 | 9.2 | 8.5 |
| Kingston | Outer Metro | ALP | 70.7 | 6.2 | 5.5 | 9.9 | 10.3 |
| Makin | Outer Metro | ALP | 64.7 | 6.7 | 5.6 | 10.8 | 10.1 |
| Mayo | Regional | CA | 55.0 | 6.0 | 5.3 | 8.8 | 9.6 |
| Spence | Outer Metro | ALP | 65.3 | 9.5 | 7.9 | 13.5 | 13.0 |
| Sturt | Inner Metro | ALP | 56.6 | 3.4 | 2.9 | 5.6 | 5.7 |
| State-wide | 6.2 | 5.3 | 9.3 | 9.3 | |||
Party Codes: One Nation (ONP), Trumpet of Patriots (ToP), Gerrard Rennick’s People First (GRPF).
Overall One Nation support was 6.2% in the House and 5.3% in the Senate. One Nation House support was 3.9% in Inner Metropolitan seats, 7.5% in Outer Metropolitan seats and 7.9% in Regional seats. In the senate the equivalent figures were 3.1%, 6.4% and 7.4%.
Two of the highest One Nation votes were in the rural seats of Barker and Grey, the Liberal Party’s two remaining SA seats. A third strong seat for One Nation was Spence, a very safe Labor seat in outer northern Adelaide.
Given neither Trumpet of Patriots nor Gerard Rennick’s People First are contesting the SA election, the final columns combining these two parties with One Nation may give a better estimate of possible One Nation support. (Of course before the recent poll surge.) The three-party total was 10.6% in the House, 11.6% in the Senate. The demographic breakdown for the House was 6.8% Inner Metropolitan, 11.4% Outer Metropolitan and 10.6% in Regional seat. Again, the rural seats of Barker and Grey stand out with strong support, as does Spence, neighbouring Makin and the outer southern Adelaide seat of Kingston.
This demographic pattern is the same as One Nation’s previous record vote at the 1998 Federal election. The party polled 9.8% in the House, 9.7% in the Senate. Inner metropolitan House support was 6.8%, Outer Metropolitan 10.1% and Rural 14.1%. The party’s house support reached double digits in the three 1998 rural seats, Barker 13.0%, Grey 12.6% and Wakefield 16.7%. Bonython, an abolished seat whose boundaries approximate today’s Spence, was One Nation’s best Adelaide seat in 1998 with 14.8%.
2022 South Australian Election
For the House of Assembly election, One Nation contested 19 seats, seven in Adelaide and 12 in the rest of the state. State-wide One Nation polled 2.6%, but a better measure of support is polling 6.6% in the 19 seats it contested, 6.4% in Adelaide seats and 6.6% in regional seats.
One Nation’s regional support may have been suppressed by the presence of strong Independents in the seats of Finniss, Hammond, Kavel, Narungga and Stuart. By seat the party polled 11.0% in mid-northern Frome, 8.1% in the south-east seat of Mackillop and 9.9% in Riverland based Chaffey. There were no significant Independents in these three seats.
In Adelaide One Nation’s best results were 9.9% in outer northern Elizabeth, 8.8% in neighbouring Taylor, and 8.2% in outer southern Kaurna. Elizabeth and Taylor are in the Federal seat of Spence where One Nation also polls strongly.
In the Legislative Council, One Nation was on the ballot paper in every electorate. The party polled 4.2% state-wide, 3.4% in Adelaide electorates and 6.2% in non-metropolitan seats. One Nation’s Council vote was above 5% in 17 seats, 12 of them regional seats. Of the five Adelaide seats above 5%, four corresponded to Spence with the adjacent seats of Elizabeth, Light, Ramsay and Taylor. The fifth was outer southern Kaurna.
All these results correspond to the Federal pattern of strongest support in rural and regional seats, with a patch of strong One Nation vote in northern Adelaide seats centred on Elizabeth.
One Nation Preferences
At the 2025 Federal election, One Nation preferences in South Australia flowed 71.0% to the Liberal Party and 29.0% to Labor. Preferences were recommended to the Liberal Party in all 10 seats and the range of flows was narrow, from 65.6% in Spence to 79.1% in Sturt. The flows were well up from 2022 when the flow to the Liberal Party was 58.8%. One Nation’s vote was higher in 2025, 6.2% versus 4.8%. One Nation was more active in recommending preferences for the Liberal Party in 2025.

At the 2022 state election, One Nation listed the Liberal Party ahead of Labor on HTV recommendations in 15 seats with preferences flowing 53.9% to Liberal on a range from 42.5% to 65.7%. In the four seats where Labor was favoured by a HTV recommendation, preferences split evenly. Overall preferences were 53.2% to Liberal.

If One Nation is more active in recommending preferences to the Liberal Party in 2026, I suspect the preference flows will reflect the 71% seen at the 2025 Federal election.
Four electorates with One Nation candidates finished as Liberal v Independent contests in 2022. In Finniss, Kavel and Narungga, One Nation recommended preferences to the Independent on its registered HTV, and towards the Liberal Party in Stuart. In all four seats preferences heavily favoured the Independent as shown below. Finniss was narrowly retained by the Liberal Party, the other three seats won by Independents.

With Independents again a feature of the 2026 SA election, strong flows of One Nation preferences may play an important role in deciding some seats. Though this assumes that One Nation does not finish as one of the final two candidates.
We have very little evidence of how Liberal preferences would flow in a contest involving One Nation versus Labor. Queensland state election Liberal preference flows to One Nation can be 75-80% where directed. (See my previous post on what we know about Liberal preferences when directed to One Nation.)
Polls and the Seats where One Nation could Win
Four state polls have been published this month – Newspoll, YouGov, Fox & Hedgehog, and DemosAU/AceStrategy. The results by party can be summarised as –
- Labor in range 37-44% compared to 40.0% in 2022.
- Liberal 14-20% compared to 35.7% in 2022.
- Greens 12-13% compared to 9.1% in 2022.
- One Nation in range 19-24%, up from 2.6%.
- Others 6-9% down from 12.6%
How would this turn into seats? Let me look at the parties separately.
Labor: Labor won 17 of its 27 seats won in 2022 on first preferences. If you assume that Labor gets roughly the same state-wide vote as in 2022, it should have little difficulty retaining all these seats. Polling indicates that One Nation is surging at the expense of the Liberal Party. In the past, One Nation tends to cannibalise Liberal support in safe Labor seats rather than eat significantly in Labor support. Labor should etain these 17 seats.
Labor holds only two seats outside of metropolitan Adelaide and both were won on primary votes in 2022. The future of the Whyalla steel plant in Giles is a huge issue, but would voters abandon a government trying to save the plant and back One Nation instead? Mawson to the south of Adelaide is complicated by the retirement of enormously popular Labor MP Leon Bignell. He has had a swing towards him at every election even as the seat’s boundaries were extended beyond Adelaide to Kangaroo Island. Labor could lose the seat with the loss of Bignell’s personal vote, but the dire state of the Liberal Party’s polling should aid Labor. In addition, Mawson is not natural One Nation territory.
Labor won 10 further seats on preferences. Three were in Labor seats, Badcoe, Florey and Torrens. The other seven were in metropolitan gains from the Liberal Party. In four Labor’s primary vote was above 39.6%, Adelaide, Davenport (won from second), Elder and Gibson (won from second). None should be at risk. Labor’s primary vote was lower in three other seats, King, Newland and a complex four-way contest in Waite. Any collapse in Liberal support will boost Labor’s hopes of retaining all these seats.
Which is also the case in two seats Labor has gained at by-elections since 2022, Dunstan and Black. The Liberal primary vote was above 46% in both seats in 2022 and you would expect the decline in Liberal support to favour Labor.
In short current polling points to Labor retaining the 29 seats it holds and retaining government. For Labor the question is how many seats it can add to its tally.
Metropolitan Liberal seats: Following the loss of Dunstan and Black at by-elections, the Liberal Party holds only six of Adelaide’s 33 seats. Four were won on first preferences in 2022, Bragg (margin 8.2%), Colton (4.8%), Hartley (3.6%) and Morphett (4.5%). Morialta (1.4%) and Unley (2.2%) were narrow wins despite primary votes above 46%.
Making matters worse for the Liberal Party, three of its well-known sitting members are retiring, Matt Cowdrey (Colton), John Gardner (Morialta) and David Pisoni (Unley).
Bragg is by far the safest Liberal seat with a Labor primary vote of only 28.6% in 2022. But realistically, Bragg and the other five Liberal seats are all at risk of being lost to Labor. Polling points to the surge in One Nation support eating into the Liberal vote. Of all Liberal votes lost to One Nation, perhaps only three-quarters will come back as a preference. Even with no rise in Labor’s primary vote, all of the Liberal Party’s Adelaide seats should see a swing to Labor as One Nation eats into the Liberal vote.
Liberal Regional seats: The table below breaks down party support for Adelaide versus Regional South Australia.

Everything we know about One Nation’s past support says that it polls more strongly in regional seats. The Fox & Hedgehog poll reported a party breakdown in non-metropolitan seats of Labor 29% (+4% on 2022), Liberal 24% (-15%), One Nation 26% (+20%), Greens 9% (+3%) and Others 9% (-12%).
Four seats were won by Independents in 2022, Kavel (on first preferences), Mount Gambier, Narungga and Stuart. Narungga was the only seat where the Independent polled under 40% on primary votes. Dan Cregan (Kavel) and Troy Bell (Mount Gambier) will not be contesting the 2025 election. Several Liberal seats, including Finniss, Flinders and Hammond attracted strong Independents in 2022. In 2025, most Liberal seats outside of Adelaide will attract strong Independent candidates.
Which is where I see a problem with published polling. I don’t believe that support for Independents has collapsed in regional South Australia since 2022. I think some of the surge in One Nation support is in response to a generic polling question. Many disenchanted voters already have high profile Independent members and candidates in their local seat. It is Independents who are a bigger threat to the Liberal Party, but complex four cornered contests increase the importance of the order candidates finish on primary votes, and affect whose preferences get distributed.
What will the Liberal Party and One Nation do with preference recommendations in seats with a significant Independent? As noted earlier, three-quarters of One Nation preferences flowed to Independents in 2022. If One Nation were excluded, would its supporters rather help elect an Independent or a Liberal? If the Liberal Party of necessity favours One Nation over Labor in preference recommendations, would it take a different approach and put an Independent ahead of both One Nation and Labor in seats with strong Independents?
As for Labor, it recommended preferences to Independents in all relevant seats in 2022 and produced preference flows of more than 70%.
Independents tend to issue open preference recommendations which means Independent preference flows will come down to voter perceptions of the other parties. In the absence of a preference recommendation, will Independent voters favour Liberal or One Nation candidates with preferences?
The story in regional South Australia comes down to the size of any swing against the Liberal, and whether voters more to One Nation or Independents. There will be complex three and four cornered contests where the order of candidate exclusion will determine results. In my opinion, polling is over-estimating One Nation support in regional areas and under-estimating Independent support. Labor has few prospects in regional seats outside the Adelaide Hills. Labor preferences will boost Independents, but what will One Nation and the Liberal Party recommend?
An Update on 2022 How-to-Votes
Since publishing this post yesterday, I’ve gone back and looked at the how-to-vote material registered with the Electoral Commission in 2022. This is the material displayed in front of electors on voting partitions.
Of the 19 electorates contested by One Nation, the Liberal Party listed Labor ahead of One Nation in 11 electorates and One Nation before Labor in eight.
All preference orderings appear to have been arranged to produce a straightforward preference sequence that can be easily copied. I do not know if material distributed outside polling places had a different ordering.
I’m a Labor member who lives in Grey. Eddie Hughes holds the seat with a large margin & is a popular local member. ON’s support will improve but I can’t see Eddie losing his seat. I can’t wait for March 21 because I think it will be a big wake up call for Pauline.
Eddie holds the state seat of Giles, not Grey which is the federal seat.
I think the wake up call will be for Labor and in particular Liberals. While Labor were never going to lose this election, people won’t be watching that result. This SA election is a litmus test to see whether poll numbers stack up at the voting booths for One Nation. If One Nation secure a primary vote in the 20% range which equates to their polling numbers, places like Victoria will go into full panic mode.
Thanks for this. There is much to examine. I particularly like the preferences table which shows the donkey vote. I have never seen that recorded before, despite having wondered about this stuff all my life. It appears from these limited figures – five seats at one election – that stupid people, eg PHON voters, will enter the booth and inscribe 1 2 3 4 down the paper. Some of them don’t like having to cast a vote at all. (As an experienced ballot officer, I have met the odd one: a cranky old bugger who resents everything, especially being surrounded by happy Australians enjoying the democracy sausage.) That is OK in democratic elections, and things tend to even out. What is clear is that PHON have zero chance of having members elected to the lower house and they do have a chance of having one or two in the upper house. Going on the past history of the party, whoever might be elected will fall out with the leader, possibly within hours, and sit as an independent until their term expires, or they’re arrested for something vile.
It reflects poorly on you to attack One Nation voters as ‘stupid people’.
Hi Antony great and interesting post, I will miss your presentation on election night itself and best wishes for when you do finally retire! Just a quick question if you are going to do a similar deep dive into the Legislative Council? On most published polls and with the ‘22 result in mind would it be reasonable to assume as polling is, 5 Lab and 1 Greens and I’d be interested in your analysis of how a large regional independent vote in the lower house would hamper One Nations upper house vote, if both Lib and PHON are on equal footing they could both elect 2 each with the final 11th anyone’s guess? You understand the preference vote patterns and exhaustion of minor parties more retaining to the upper house than my mind does. Thanks
COMMENT: The Legislative Council is elected by proportional representation. The quota for election is 8.33%, 16.66% for two, 25% for three, 33.33% for four, 41.67% for five. Preferences play a part but since the abolition of group voting ticket, only around one third of ballot papers have more than a single ‘1’ vote. Preferences might play a part in deciding the final seat.
Great work as always Antony. Please explain, if you can, what the impact would be, were One Nation to get their wish of optional preferential voting.
I don’t see much reporting on the number of votes being exhausted in upper house elections, but last I found was over a million valid votes in the bin for the 2016 Senate election – surely significant. So if ON voters refuse to preference at all, they wouldn’t be supporting Independent, Liberal or sometimes Labor MPs to be elected, but they still would be elected, probably in Labors favour?
So another ON policy of little likelihood and no tangible benefit?
https://www.news.com.au/national/politics/one-nation-to-remove-compulsory-preferential-voting-bernardi/news-story/edf1f4eb46c53544df326b0daa4daf9a?
COMMENT: Around 2/3rds of SA Legislative Council ballot papers are completed with only a single ‘1’ vote meaning preferences play little part in deciding the result.
A fascinating article Antony. Thank you. In my electorate of Hammond we have for the first time a high profile Labor candidate being the popular Mayor of the Mid Murray Council.
We also have the deputy Mayor of the Rural City of Murray Bridge running again as an independent. She polled strongly last time and is running a stronger campaign this time around.
Labor is throwing a lot at Hammond and it will be interesting to see how it ends up.
As a point of interest our local election forum here in Murray Bridge not only has the venue needed to be increased in size, but is now fully booked.
My gut feeling is that you are on the money that in the regions strong independent candidates will eat into potential One Nation votes.
Interesting times indeed.
I’m also in the Hammond electorate but have not seen much of the independent candidate Airlie at all. I think she and the liberals will lose a lot of votes to One Nation who are strongly supported by the My Place sovereign citizen movement. Preference flows will be very interesting. Labor has definitely upped their game for this seat which is a good thing as we’ve been neglected for a long time.
I am a Labor supporter (in Victoria)
I’m very interested to see which Party becomes the official Opposition. Lib, ONP and Independents all look pretty even on seat counting based on Polls
Thank you Antony. 21 March will be interesting to see if generic polls transfer into real polls. Elsewhere I have seen estimates that 78% of PHON candidates in lower house seats are men. Will this make any difference particularly in country seats?
COMMENT: I don’t think the gender balance of candidates will matter much to One Nation voters.
Will one nation give any preference votes to the Labour Party?
COMMENT: Only voters give preferences. The order that One Nation will list Liberal and Labor on how-to-votes is something we will find out soon.
As far as One Nation is concerned, what happened in 2022 is irrelevant.
2.6% in 2022 compared to over 19% to 24% Primary Vote.
If the Right of Centre parties support each other with preferences, then the result will be way closer.
One Nation is surging and could take some seats but for a new popularity party like One Nation to be significant, it will take 2 or 3 elections.
Will the Uni Party be bullies with their campaigns and their preferences?
Let us hope the electorate directs their preferences their way and ignore the how to vote cards.
I’m interested in “informal voting”. I think I’m correct in saying that pollsters don’t ask whether a voter intends to cast a blank or deliberate informal vote. We have no way of knowing the distrust and dislike for all major political Parties. We really have no idea of the size of a Government’s mandate. I guess this post is more relevant to the Informal Voting thread …. but I’ve read that the “popularity ” of One Nation is due to dislike for both Labor and Coalition. An option for “None of the Above ” would be as likely as a change to Voluntary Voting…. it ain’t gunna happen ( politicians would raise Hell to prevent either).
COMMENT: There is a lot of research on informal voting but it is not something pollsters do as it is their business to measure voting intention. The biggest category of informal votes is numbering errors and these are largely unintentional and so something a poll can’t detect. The biggest deliberate form of informal votes is blank ballots, though whether these are a sign of anger, disengagement or bewilderment is difficult to know.
I’m interested in your thoughts Antony on the State seat of Elizabeth where popular local member Lee Oldenwater is retiring. Is one nation a chance there, given the socioeconomic conditions of the area?
COMMENT: It is a seat where One Nation often poll well. It is a seat where One Nation my outpoll the Liberal Party but is unlikely to win. In my experience, One Nation have a habit of cannibalising the Liberal vote in safe Labore seat which does not help them win. The interest in the SA election is looking at the change in vote for both major parties and if there is any evidence of One Nation eating into Labor support. That may be hard to measure given Labor’s vote will likely be up on 2022.
Very interesting…thank you for your hard work