Do How-to-votes Matter? Evidence from the 2022 SA Election
Too often I hear criticism that preferential voting is corrupted by the majority of voters simply copying how-to-vote (HTV) preference recommendations. The same critics tend to decry that preference “deals” determine elections.
Talk of preference “deals” is a hangover from the now abolished Senate group voting ticket (GVT) system. In the GVT era, 90-95% of ballot papers in the Senate were single ‘1’ above the line votes with preferences determined by the party’s registered preference ticket. Preferences became a tradeable commodity with parties delivering 90-95% of preferences by arranged deals.
Those arranged “deals” never applied to lower house elections and have not applied for Senate elections since the abolition of GVTs in 2016. So-called “deals” on lower house preferences are about what parties and candidates distribute as how-to-vote recommendations. Most so-called “deals” are more expressions of shared or common interest between parties.
HTVs can have an impact, but much less than opponents of preferential voting suggest. All available research on ballot paper completion shows that the majority of voters do not copy HTV preference recommendations.
The Victorian and South Australian Electoral Commissions regularly analyse ballot papers and have determined that around 40% of major party voters complete their ballot paper with their preferred party’s HTV preference sequence. The proportion following HTVs is even lower for minor parties and independents. The difference in follow rate is largely related to the proportion of voters who receive the HTV for a particular party or candidate. Obviously the probability of a voter copying a HTV recommendation is higher if they receive a HTV than if they don’t.
Most countries ban campaigning at polling places, but Australia permits campaigning and the distribution of how-to-vote material, if done politely.
Several years ago I wrote a long post on why candidates and parties distribute how-to-votes. Overwhelmingly the point of HTVs is to influence first preferences and to encourage the casting of formal votes. For minor parties being able to influence preferences may also be important, but the follow rate for minor party HTVs is low if they do not actively campaign.
The weakness in trying to assess the impact of HTVs is that not every voter receives their preferred party or candidate’s HTV. If we knew who received a how-to-vote, and how they completed their ballot paper, we would have a better measure of HTV influence. But the secrecy of the ballot makes it impossible to link a ballot paper to a voter.
Instead we are stuck with follow rates based on all ballot papers. But do we get a better measure of HTV influence if we are confident that most voters saw all candidate’s HTVs.
There is one Australian jurisdiction where we know that many more voters see HTV recommendations.
That is South Australia where there is a unique provision that allows HTVs for all candidates in a district to be displayed in front of a voter in a voting booth.
Let me explain the South Australian system and then go on to compare preference flow data from the 2022 South Australian election with the HTVs displayed in voting booths.
For those who want the data behind this post, you can find the full data by district, and summary tables by party, at the following link.
The preferences document is part of a longer publication I’ve prepared on the results of the 2022 South Australian election. You can find it here or read about it here in a post about the publication yesterday.
You can find my 2022 South Australian Election results publication at this link.
I also published a similar analysis of 2018 South Australian preference flows and HTVs at this link.
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