VIC2026 – Mapping One Nation’s 2025 Federal Result
Six weeks remain until the Victorian election, and the interest remains – how will One Nation poll. Which parties will One Nation take votes from? What will be the impact of preferences in a multi-party contest? Can One Nation do well enough to prevent the Coalition achieving a majority government?
In this post I’ll replicate analysis I published last week on the pattern of One Nation support in NSW state electorates.
For Victoria I’ll use lower house result from last year’s Federal election. I’ve converted the House of Representatives votes by party to match Victoria’s state electoral electorates.
One Nation’s Victorian vote in the House at least year’s federal election was 5.8%, lower than other states but the highest vote ever recorded by the party in Victoria.
As I wrote in my NSW post, my experience over many years in analysing One Nation results is that whatever the party’s level of support, it always has the same geographic variation across electoral districts. One Nation support is always higher in rural and regional seats, lower but still high in outer suburban seats, but support fades away the closer you get to the centre of capital cities.
And that’s exactly what we saw in Victoria at last year’s Federal election. One Nation polled 8.2% in rural and regional seats, 6.2% in outer Melbourne seats, and 3.5% in inner Melbourne seats. By federal division, results ranged from 1.0% in Kooyong to 14.4% in Gippsland.
I need to stress that the maps in this post are of last year’s Federal results and not predictions of what One Nation will poll. I am mapping where One Nation support tends to be high or low, not predicting a percentage vote.
But as a guide, One Nation’s percentage vote in current polling is in the low 20s. That’s three to four times the level of last-year’s Federal election as mapped in this post.
If a seat in my map has One Nation polling 8-10% at last year’s Federal election, there is a good chance the party could poll 25-35% in the seat at the Victorian election.
All the seats where One Nation support last year was above 8-10% could see One Nation finish in the final count pairing after preferences.
That doesn’t mean One Nation will win these seats. If polling has One Nation in third place state-wide behind the Coalition and Labor come election day, we may see a repeat of the South Australian election result where One Nation had a lot of second place finishes but few wins. One Nation finished in the final pairing in 25 of South Australia’s 47 seats for just four wins.
In many rural and regional seats, One Nation victories will need the party to outpoll Liberal and National candidates by enough to withstand flows to the Coalition from third placed Labor candidates. With polls showing the Coalition leading One Nation state-wide by several points on first preferences, it will be hard for One Nation to turn votes into seats.
In South Australia One Nation did outpoll the Liberal Party in more than half of seats, but at an election where One Nation had the higher state-wide vote. In Victoria the Coalition has the higher state-wide vote, which makes it harder for One Nation to have the higher primary vote in individual seats.
In traditional Labor seats, the Liberal Party may slip to third and help One Nation with preferences. But if trends in safe Labor seats in South Australia are a guide, One Nation may take so many votes from the Liberal Party that there won’t be many Liberal preferences available to help.
And in large parts of eastern Melbourne, One Nation candidates are likely to finish third and it is One Nation preferences that will determine the chances of Liberal candidates.
Rural and Regional Victoria
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